The BBG asked Member TACCT Global to share their experience of last week's Gulfood as an exhibitor and from a business development perspective.
Was this your first time exhibiting at Gulfood?
Gulfood 2021 was certainly not our first time at the rodeo having been in the region for a number of years. However it was our biggest presence ever and an incredibly exciting one at that too. Andrew has been at Gulfood for 3 years and as for Tony, this was his 9th show. Exhibiting as Partners of our own firm representing so many fantastic clients at a stunning stand is definitely a highlight in our TACCT journey so far.
How did you manage to get around showcasing companies that couldn’t represent in person?
TACCT’s main purpose is to represent brands in locations where they can’t be themselves. Gulfood was the perfect opportunity for the entire TACCT Team to step up and represent our clients. We had all our clients send through a full range of their samples well in time for the show so that buyers could see and experience the products for themselves. We had everything shipped from artisan ice cream and tonic syrups to vegan snacks and frozen afternoon-tea sets. To support our beautiful array of samples, our team were fully briefed on the clients’ products prior to the show, with each brand having their individual Tacct Global ambassador well-versed on the client’s products, needs and requirements.
What products seemed to gain the most interest?
Our range of zero-alcohol, zero-sugar spirits was undoubtedly a showstopper. We hosted a full bar experience with the Spirits of Virtue range of non-alcohol gin, whiskey, rum and more. All of these mixed with incredible flair at the stand by Hilton’s very own Raven Rudolph from the Waldorf Astoria in DIFC. Whilst this garnered a lot of attention, we had high interest in our vegan range of products from Nudie Snacks, innofoods and The Vurger Co. As many of our brands have on-trend products and Gulfood sees foodies visit from every industry, we fortunately had a very successful 5 exhibition days for all of our brands.
What was your one takeaway from the event?
Despite the Covid-19 restrictions, it was great to see such phenomenal numbers present at Gulfood and putting on a show in the safest way possible. It was evident that all visitors, buyers and sellers, were keen to get back to business. We saw a high level of interest for products that boasted a vegan, gluten-free or KETO label. Many visitors were keen on finding what was new in the global market and how they could introduce further innovation to the Middle East.
Did you confirm any new business or collaborations at the event?
We couldn’t have asked for a better Gulfood exhibition for TACCT GLOBAL, given the circumstances. We hosted a high footfall to the stand throughout the show’s duration and have successfully secured abundant new business and several promising leads. The future looks bright for those who took part in Gulfood – we’re certainly glad we did and that our clients put their trust in us to represent them well. A strong start to 2021!