Britvic Mixers are now being manufactured in the UAE under license to PepsiCo
Date Posted: Thu, 12 Nov, 2020
Great British Brand now manufactured under license in the UAE
Today we are very pleased to announce the extension of our successful partnership, to produce, distribute, market and sell PepsiCo’s carbonated soft drinks brands in GB for a further 20 years, to 31 December, 2040. Alongside Pepsi, 7UP and Mountain Dew, which as you know, we already have in our portfolio, I am excited to share that we will also take on the Rockstar energy brand from 1 November this year. This will enable us to compete fully in the second largest and growing category in the GB market.
As you all know ‘creating a better tomorrow’ is part of our Britvic vision, and Healthier People, Healthier Planet is a central pillar of Mission 2025. I am therefore also very excited to share that, as part of ?the agreement we announced today, we are confirming our joint intent for all our plastic bottles in GB to be made from 100% recycled plastic (rPET) by the end of 2022. This is a full three years earlier than originally planned, and significantly ahead of the previous target of 50%.
This pledge will cover the entire GB portfolio of both Britvic and PepsiCo owned brands, and clearly demonstrates both companies’ commitment to sustainability. This is a significant moment for Britvic and our partnership with PepsiCo, demonstrating our shared commitment to not only continuing to invest in and build on our successful commercial partnership, but also to protecting the planet today and for future generations. Both Britvic and PepsiCo have sustainability at the heart of their business strategies, and we will continue to work together to deliver on our shared ambition to protect the environment and offer healthier choices to our consumers in the years ahead.
This 20-year extension comes on the back of a hugely successful joint partnership, where we have together continued to invest behind and win market share with PepsiCo brands over many years. It is testament to the fantastic brands and excellent working relationship we have with the PepsiCo team, and also to the hard work and massive contribution of everyone in Britvic over the years.