#IAMBLUE Campaign in Support of Autism Awareness Month

Date Posted:Thu, 4th May 2023

#IAMBLUE Campaign in Support of Autism Awareness Month

Goofy Cow Burger, an award-winning burger joint, recently launched a campaign to raise awareness and funds for autism during the month of April. The campaign, called #IAMBLUE, featured a specially created burger called the #IAMBLUE Burger, which had a blue bun colored with natural Spirulina. For every #IAMBLUE Burger sold, 10 AED was donated to the Dubai Autism Center, a non-profit organization that supports children with autism and their families.

 

The campaign was a great success and was a testament to the power of social responsibility and community engagement. To spread awareness about the campaign, Goofy Cow Burger collaborated with over 60 influencers and foodies, reaching an estimated 450,000 viewers through social media stories alone. In addition, the company's Instagram account reached 551k new accounts, which greatly expanded the reach of the campaign.

The #IAMBLUE Burger campaign was an opportunity for Goofy Cow Burger to make a real difference in the lives of children and families affected by autism. The campaign was in line with the company's commitment to social responsibility and giving back to the community.

The blue coloring used for the bun of the #IAMBLUE Burger is from a natural ingredient called Spirulina. Spirulina is a superfood that is rich in nutrients and antioxidants, making it a healthy and sustainable alternative to artificial food coloring. The #IAMBLUE Burger's unique blue coloring was a visual representation of the awareness and support for autism during the month of April.

By raising awareness and funds for the Dubai Autism Center through the #IAMBLUE Burger campaign, Goofy Cow Burger was able to make a positive impact on the community. The campaign was a great example of how businesses can use their platform to promote social responsibility and community engagement while fulfilling their corporate social responsibility.

Overall, the #IAMBLUE Burger campaign was a great success for Goofy Cow Burger, as it raised awareness for autism and supported a good cause. It serves as an inspiration for other businesses to take an active role in promoting social responsibility and community engagement.