Member News

 We recently founded HEMOdata and we hope that we can build on our network from this community to learn from peers and maybe even pick up a customer or two. We hope you have time to read the article that introduces what we do and who we serve in more detail. Shout out to the BBG team for bringing together fellow Brits. We are looking forward to getting to know you all.

HEMOdata has partnered the leading product analytics, engagement and attribution solutions powering more than 10,000 of the world's most innovative digital companies, to bring the best-in-breed product and marketing technology solutions ecosystem to the Middle East.

As part of the drive for recognition as a global business hub, governments across the Middle East are focussing on making the region attractive for start-ups and global brand regional HQs. The goal of our partnerships is to empower product and marketing teams in the region to build better products and leverage the value of their data and analytics. By analysing users’ actions on apps or websites, the data can be used to improve what is and isn’t working, prioritise the product roadmap, accelerate innovation, build better products and improve the users journey.

“Many of the well-known brands across the Middle East have large user bases, with huge volumes of everyday activities being completed through the convenience of apps or websites. Our data and analytics solutions will provide these businesses with invaluable insights into audience behaviour.”

Dustyn Smith, Co-Founder & Chief Revenue Officer

An obsession with customer experience HEMOdata is at the forefront of the data and analytics solution ecosystem. Our partners leverage product-analytics insights that shows businesses what is and isn’t working with their products, and helps them better prioritise, accelerate innovation, and build better products.

“The technology market is overcrowded, and evaluating the right tech stack for a product and marketing ecosystem can be cumbersome. HEMOdata has chosen to partner with the technology brands that have a proven track record of success. Our partnerships are built around an obsession with customer experience”.

Luke Cann, Co-Founder & Chief Executive Officer

Building the Customer Data Strategy

The first big mistake many companies make is purchasing technologies before defining their Customer Data Strategy that helps them achieve specific goals and business objectives. The HEMOdata approach is to first take a step back from the technology and define and build a customer data strategy with specific goals and outcomes that drive growth, engagement and retention. Once defined, we can support the strategy with the relevant enabling technologies.

Our technology partnership ecosystem covers 5 key pillars:

Ensuring maximum ROI through implementation Beyond helping companies evaluate the technology landscape for product and marketing functions, HEMOdata is also a certified implementation partner. Their teams will ensure that the technologies are adopted across the business to ensure maximum ROI. Based in Dubai, founders Dustyn Smith & Luke Cann have held senior positions with some of the region's biggest brands, and have first-hand experience of evaluating and then adopting these technologies across the business functions.

HEMOdata was founded with the mission to bring the “best in breed” product and marketing technologies to the Middle East. We help companies use #data and #analytics to acquire, convert, and retain their users across web and mobile platforms. HEMOdata is a certified reseller and implementation partner for all its partners across the Middle East region.

Dustyn Smith

Chief Revenue Officer

+971 58 5285717

Dustyn.smith@hemodata.me