Guest articles

Gaurav Somwanshi and other finalists of the Inspiring Futures competition battled it out in front of a live audience last night, pitching their ideas to a panel of judges, to earn the top prize.

Leading the panel was Adam Bradford, founder of Inspiring Futures and MD of The Adam Bradford Agency, and Katy Holmes, General Manager of the British Business Group Dubai & Northern Emirates who were joined on the panel by other senior representatives of the international business community.

Gaurav and his team will receive a cash prize and mentoring from the event’s partners, which includes business setup support from CBD Business Services, strategy support from Adel Al Awadhi and The Corporate Group and a suite of PR and marketing.

Emertech says it is on a mission to tell stories and build solutions using technology which impact on human lives. Their work has been commended by the Dalai Lama and presented in Parliament in the United Kingdom.

Inspiring Futures was held in the company of BBG members and other invited guests, and was staged as a part of Global Entrepreneurship Week.

Gaurav said: ‘This platform on which we presented our work and the award stands as a testament to the collective work of every one of our team members, our partners and clients. I would like to particularly thank Adam Bradford for making this whole event a grand success. I am merely representing a wave of change that aligns everyone to more transparent and fairer value chains. Our experience is that when products are made into stories there is tangible difference in the way consumers perceive it. We hope to make our mark in the UAE in coming days as it is this crossroads of human civilisation the region which offers us unprecedented opportunities.’

Discussing the announcement of the winner, Adam Bradford, said: “We were hugely impressed by the calibre of applicants and hopefuls for the inaugural Inspiring Futures competition in Dubai, and the work Gaurav and his team are doing is groundbreaking in providing a fairer deal across supply chains and changing consumer behaviour to be more socially conscious when buying everyday items such as perishables and clothing.’

“We look forward to working with Gaurav and his team as part of the Inspiring Futures event, which celebrates entrepreneurship and serves as a catalyst for business ambition, in keeping with The Adam Bradford Agency’s own remit of supporting enterprising young people to achieve economic and social success.”