Guest articles

Dubai Expo 2020 - what is happening and how British companies can benefit from Expo 2020.

On 1 October 2021, Dubai is set to open its doors to the world when it begins hosting the eagerly anticipated Expo 2020. The event, which takes place every five years and runs for six months until 31 March 2022, will build on the foundations of 170 years of expo events around the globe and will be the first to be hosted in the MENA & SA (Middle East and North Africa & South Asia) region.

Via the theme ‘Connecting Minds and Creating the Future’, and the sub themes opportunity, mobility and sustainability, the event will showcase the latest talent and innovation from around the world.

How can my company benefit from Expo 2020?

Exposure
With more than 200 participants including nations, multilateral organisations, businesses and educational institutions, the event represents an unparalleled opportunity for exposure to huge numbers of people and businesses from around the world.

Tap into emerging markets
It is anticipated that Expo 2020 will boost the economy of the UAE by approximately USD33.4 million, which will create new investment and business opportunities in the region and beyond, into new and emerging global markets.

How can I market myself and my business at Expo 2020?
It is hoped that over the course of the six-month event, the Expo will attract 25 million visits. This represents an extraordinary and unique opportunity for businesses to present their products, ideas and services to a huge potential market as well as to meet and connect with other likeminded individuals and businesses. To this end, an app has been created specifically for the event, to facilitate networking and the creation of new business contacts from thousands of other Expo visitors.

How can I take part in Expo 2020?
There are a number of ways in which you can get involved in the event.

Register as a supplier of Expo 2020
This is open to any business from anywhere in the world. You can submit a tender online by completing a basic request form detailing your business field and what you can offer to the event.

Become an authorised ticket reseller
This is an excellent opportunity for businesses within the tourist industry to have access to Expo 2020’s promotional material and logo and earn commission from ticket sales.

World Majlis
This takes the long-established Emirati and Arab tradition of the Majlis, to present a series of conversations led by 8-10 globally recognised thought leaders. It is intended to spark interesting debate around a variety of exciting, cutting-edge topics and members of the public are welcome to participate.

Expo Live
This is an initiative which has been created by Expo 2020 to address global challenges by using its influence and impact to encourage collaboration between nations and organisations in seeking solutions to global issues.
It encourages businesses from around the world from a diverse range of sectors. Applications are welcomed by the Expo committee from any organisations which feel they can contribute.

How can PRO Partner Group help?
PRO Partner Group have years of experience with company formation in the region and have set up and supported more than 700 business in the GCC. We have built enduring relationships with key government bodies and we have direct access to government departments and ministries and on-the-ground experts in each department. PPG can streamline the process of business setup in Dubai and provide ongoing support and administration for British companies and staff to enable them to do business in the UAE and to explore the opportunities at Expo 2020.

If you need assistance with registering as a supplier to Expo 2020 or any issues pertaining to Expo 2020 and how it can benefit your company, or for any other related company setup, restructuring, local partner or PRO support matter in Abu Dhabi, Dubai, the wider UAE, Oman, Qatar or KSA, then please do get in touch with us on +971 (0)4 456 1761 for Dubai or +971 (0)2 448 5120 for Abu Dhabi, email us at info@propartnergroup.com or contact us @PROPartnerGroup www.propartnergroup.com.

Reference sites
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Expo 2020 - Wikipedia