The MediaVantage Webinar: China – Leading The Global Travel Rebound

Date Posted:Wed, 8th Apr 2020

The MediaVantage Webinar: China – Leading The Global Travel Rebound

The MediaVantage in collaboration with Tencent & Mafengwo (leading Chinese digital platforms) hosted a webinar to discuss China?s travel resurgence domestically and internationally. The discussion deliberated on significance and impact of China leading the global travel rebound in the near and immediate future, and how this can positively influence businesses in the Middle East region today.

 

As the world continues to grapple with the Coronavirus pandemic, China has surprised all by having 82% of its active workforce resuming work already. Leading travel platforms have already begun pre-bookings for domestic travel from April onwards; and some believe that the international outbound demand will come back stronger than ever. The discussion touched upon key points such as travel search trends, post-pandemic travel destinations, digital consumption changes and how brands can leverage these changes. The webinar also touched upon case studies on how brands were communicating with their audience during Covid-19 and how they can be prepared to tackle the resurgence once the travel restrictions have been lifted.

You can watch the webinar and download the presentations on our website : http://media.themediavantage.com/