What has Lara been up to, and what has she got planned for this coming Committee year?
What inspired you to join the BBG Dubai & Northern Emirates Committee?
I’d been a member of the BBG for about 10 years and gotten to know a few people, some of whom were committee members, and as I learned about what the committee does, I felt compelled to join and contribute to the group in that way – by helping shape the group and the direction it takes behind the scenes.
What does your role involve?
My role is varied, which I love, and on any one day I could be discussing our social media strategy with our contracted PR & Communications specialist, working with the operations team on the content for our weekly blasts, analysing member data to look for trends in open and click rates as well as event attendance, and writing a blog post.
Is there anything special you have been working on?
I have been working on a number of special things over the last few months including testing our email open and click rates, adapting how the group presents itself in our communications to members, and working on our new website.
At the moment, the website is my priority so that’s what I’m focusing on. Then of course, there’s more testing and more member data analysis on the horizon!