News Details

PR & Marketing for Business Owners & Entrepreneurs

Date: Sun, 26 May, 2019

PR & Marketing for Business Owners & Entrepreneurs



Let’s be honest, the number one priority for business owners is sales and how to get more of them! That involves increasing your brand awareness, word of mouth, loyalty and referrals, but that’s a time consuming process, and where should you start??

Smaller businesses and start up’s have particularly tight budgets, limited resources and sensitive cash flows, making it a challenge to develop and successfully implement an effective PR & marketing strategy, but if you don’t invest time and effort in this area, how will anyone ever know who you are and what you do?? 

Now of course, we would naturally recommend hiring professionals (we’re here if you need us!) but we recognise that sometimes this is not possible, and in these situations, business owners and entrepreneurs need to know enough about PR and marketing to enable them to initiate the strategy or work with freelance support effectively.

 We’ve personally seen increasing numbers of enquiries from start up’s and SME’s about PR, marketing and social media, and wanted to offer a helping hand to our own community, so if you’re a small business owner, without marketing experience and with limited time and resources, you may just be in luck. We will be running a bespoke workshop on PR and Marketing for Entrepreneurs and Small Business Owners in Dubai on Thurs 30th May (and at a reduced price for Ramadan too!)

 Our three and a half-hour workshop will take place on Thursday 30th May from 11am – 2.30pm at Greek & Delicious in JLT, where we will: 

- Explore what makes an effective PR & marketing strategy

 - Brainstorm PR strategies and campaigns that support your business objectives and ethics. 

- Share the essential toolkit and techniques for traditional media relations and PR 

- Review top tips and best practice for social media, online monitoring and measurement 

- Discuss the evaluation, briefing and management of freelancers and agencies. 

If you, or anyone you know, is responsible for a business (or is planning to be!) and could benefit from this bespoke PR/marketing session, we would love for you to join us at a reduced rate of AED 249, including light refreshments. If you’d like to register or receive more information, please email Sam Dancy on sam@footstepcommunications.com