Event Details

Clarify Your Message Using The Power of Storytelling

Event Date: Wed, 22 Apr, 2020
Event Time: 8:00 AM to 10:00 AM
Venue: voco Hotel, Origami Ballroom
Location: Sheikh Zayed Road, Trade Centre - Dubai

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Member Registrations: 145 AED
Pre-members Fee: 190 AED

Registration Closed

Every day, people are bombarded with an increasing amount of information – e-mails, WhatsApps, texts, calls, adverts, radio ads, meetings, social media and more. Because they are overwhelmed with so much “NOISE”, they only listen to the people and brands that communicate clearly and simply.

-    Do you battle on price because your customers struggle to understand the quality you offer?
-    Do your sales people struggle to differentiate your products from your competitors?
-    Are the leaders in your business struggling to capture the hearts and minds of your teams?
-    Do they struggle to lead teams through change?

A confusing message, whether its external or internal, is getting lost in the NOISE and its costing your business. 

Story is the most powerful weapon we have to combat NOISE. 

The Storybrand 7-Part Framework uses ancient storytelling principles to help you clarify your message. Once you learn the framework, you’ll be seen, heard and understood, both in your company’s internal and external communication. 

1.    Learn the Storybrand 7-part framework In this 90 minute workshop
2.    Filter all your communication through the framework
3.    Get traction on everything you are trying to accomplish

For Individuals:
-    Create more effective marketing material
-    Create sales scripts that work
-    Lead teams effectively

For Organisations:
-    Increase revenue
-    Connect with customers
-    Position your organisation in the marketplace
-    Combat confusion about organisation objectives
-    Align and streamline sales messaging

Fee includes breakfast.
Free Valet Parking
Dress: Business/casual

If your company is a BBG member and you are not a named member, please register by emailing booking@bbgdxb.com to benefit from the member rate. Named members should register online as usual. 

This is a Pre Pay Event, your place will not be confirmed until payment is received.  Cancellations will be accepted until 11.59am on Monday 23rd March, after which “no show fees” will apply.  

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