Event Details

The Science of Selling - what really makes people buy

Event Date
Tue, 23 May , 2017
Sheikh Zayed Road, Dubai,


Thanks to the latest neuroscience research, we know more than ever before about the human brain and how we make decisions – but most of us are unaware of how to apply these new insights to closing sales.

This session will transform attitudes and behaviours as you and your colleagues learn

* What really makes people buy
the neuroscience behind decision-making and selling

* Why traditional methods of selling don
t work for high-value products and services

* How to develop customer empathy to get that all-important emotional buy-in

* A tried-and-tested, step-by-step process to convert new leads into closed business

About the speaker:

Tom is an international speaker whose clients include Louis Vuitton, American Express, Siemens, HSBC, Emirates and Unilever. He trained with the Neuro Leadership Institute and is a Fellow of the Institute of Leadership & Management. Tom is an executive coach and sales and negation trainer.

Tom has a first degree in Information Systems and a Masters degree in Business Analysis & Systems Design. His academic career included posts at British and American universities which, along with the experience gained in his managerial career, led him to develop the accelerated training methods that are unique to TWI Ltd.

Tom’s work is based on understanding human ins0ncts and behaviour, derived from up-to-the-minute research in the fields of neuroscience and positive psychology.

Tom helps people make positive changes to the beliefs, feelings and approaches that influence their performance and interactions. Consequently, individuals become happier and more effective. Customer interactions are improved, with immediate and lasting benefit to the organisation.

Confirm your attendance by 12 noon on Sunday, 21st May. This is a Pre Pay Event, your place will not be confirmed until payment is received. Cancellations accepted before 12 noon on Sunday, 21st May. ''No show fees'' applicable after that date.

The BBG Dubai and Northern Emirates is the region's foremost business-to-business membership networking group which enables like-minded professionals to further their business interests in the UAE and the wider region.

Focus Talent & Leadership Development Breakfast
Chaired by: Matt Lewis


Includes buffet breakfast
Dress: Business
Valet parking available 

Event Location