Event Details

How do smart SMEs use digital marketing strategies in growing their business? - 25th Feb

Event Date
Wed, 25 February , 2015
Sheikh Zayed Road, Dubai,
Facebook Gallery


Naomh McElhattonm, Northern Ireland’s Regional Coordinator for Go ON UK and a digital marketing expert gave an overview of the importance of getting your strategy in place and a taster of the most effective tools and platforms to promote your business.  

The session focused on the role of Digital Marketing for SMEs. Naomh’s enumerates top 10 reasons why you do need a digital strategy.

The talked covered key issues such as:

·         At what stage of company growth is digital marketing required?

·         What return on investment in digital marketing can be expected?

·         What are the key performance indicators?

Naohms shared the following steps on structuring your digital strategy

Step 1: Plan & Assess

Step 2: Create & Launch

Step 3: The Right Platforms

Step 4: Content Management

Step 5: Monitoring your efforts

Speaker Bio

Naomh McElhatton

Being one of Northern Island’s Top 40 under 40 in 2011 & 2014, Naomh is Northern Ireland’s Regional Coordinator for Go ON UK, a digital marketing mentor for a number of local government bodies and Enterprise development authorities north and south of Ireland. As an experienced ?trainer, ?Associate Lecturer at the University of Ulster, a STEM Ambassador with the Stemnet Network, founder of the DANI Ad Network, the DANI Awards & Digital Exchange.

Naomh created RUA Digital to meet the challenges faced by you and your business’ communications needs within the ever growing and fast moving online market place. She and the RUA team create the ideal environment for clients to develop their brand and be creative online.

Naomh's key strengths include online audits, digital strategy, content marketing, devising social media policies, commercialisation strategies, customer attraction & retention, site optimisation, e-marketing, online advertising, campaign reporting & analytics.

Focus SME & Marketing Breakfast

Chaired by Al Hanoof Assaf & Robert Mitchell


48 Hour Cancellation Policy will apply

Fee includes buffet breakfast

Dress: Business

Free valet parking

Event Location