Event Details

“Who needs standards anyway?” Links Group Sponsored Breakfast

Event Date
Tue, 18 April , 2017
DIFC, Dubai,


As platinum sponsors of the BBG, Links Group host a yearly business event. This year they will partner with the British Standards Institute (BSI) to discuss the ISO 9001:2015 Quality Management System certification, focusing on ‘Improving your business through standards’.

The event will open with a keynote address from the BSI representative followed by a panel discussion and audience Q&A. Topics of discussion will include:

* how more and more businesses in the UAE are adopting international standards as best practice, particularly as the government looks to diversify its economy across non-oil sectors;

* how the standard benefits clients as businesses use a process driven approach to their operations;

* using the ISO 9001:2015 to manage your business and your clients’ risks;

* how standards can help organizations in providing a framework, reducing risks and increasing operational efficiencies and their overall organisational resilience;

* introduction of the 2015 standard and how businesses already accredited to the 2008 standard can work towards the updated standard;

* the internal benefits from a corporate governance and HR perspective.

Keynote Speaker and Panelists

Mohamed Sabet Chamie, Business Development Manager at BSI holds a Bachelors degree in Business Administration, and has more than 12 years of work experience in the fields of general management and customer relationship management. Before joining BSI, Mohamed was the Owner and Managing Director of S&B Co. a well-known Dye House in Syria. Mohamed is currently the Training Business Manager for BSI in the Middle East and Africa, focusing on the Government Sector.

Wayne Merrick is Group General Manager at Links Group
, having joined in early April 2011 as a consultant.

Following a successful 8 years with the UK’s largest regional publisher as Sales and Marketing Manager, Wayne relocated to Qatar in late 2008. The following year, he was appointed Country Business Development Manager in Qatar, with a multi-national industrial services provider in the Oil & Gas Industry.

Wayne was promoted to General Manager for Qatar in October 2011 and, two years later, moved to Abu Dhabi to adopt the General Manager position in Links Group’s Abu Dhabi office. His continued success led to a further promotion, in November 2014, to Head of Consulting for both the UAE and Qatar.

Dr. Ahmed Al-Adawy, Quality Expert and Patient Safety at Dubai Health Authority (DHA) is a certified quality professional from the National Association of Healthcare Quality (NAHQ) and is responsible for overseeing DHA’s compliance for the Dubai Government Excellency Performance (DGEP). In addition, he is an instructor and trainer in total quality management and coaches on the deployment of patient safety culture among healthcare workers. 

Dr. Al-Adawy has worked throughout the Middle East advising, implementing and training on Quality and Health & Safety Management, most notably at the Kasr Al-Aini Teaching Hospital at Cairo University, the Ministry of Health in KSA, the General Directorate of Health Affairs in The Western Region of Saudi Arabia, King Abdul Aziz University and Om Al-Kora University in KSA. He is a great advocate for healthcare transformation from a vertical-thinking perspective based on functions, programmes and services toward horizontal-thinking based on business process management.

Confirm your attendance by 12 noon on Sunday 16th April. This is a Pre Pay Event, your place will not be confirmed until payment is received. Cancellations accepted before 12 noon on
Sunday 16th April. ''No show fees'' applicable after that date.

The BBG Dubai and Northern Emirates is the region's foremost business-to-business membership networking group which enables like-minded professionals to further their business interests in the UAE and the wider region.

Sponsored by:

In Partnership with:


Includes buffet breakfast
Dress: Business
Valet parking available at a fee of AED20 for 3 hours to be paid directly to Capital Club after the event

Event Location